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I get a lot of emails from PR people who are both very serious and very excited about their very serious and important products.

I usually roll my eyes because, really?  We’re jumping up and down about razor blades?  No.  Not really.

Not that we don’t need razor blades, mind you – but let’s not pretend that OUR LIVES! THEY ARE CHANGED! BY THIS AWESOME RAZOR BLADE!  THAT I HAVE BEEN COVETING!

This is not, by the way, a post about razor blades.

What this is, in fact, is a post about a marketing campaign that made me laugh so hard that I couldn’t wait to share it with you.

Ladies (and gentleman), I give you the latest craze in workout videos…

Strong As Steel from Strong As Steel on Vimeo.

My witty and insightful commentary – after the jump.

HAHAHAHAHAHHAHAHAHAHHAHAHAHAHHAHAHAHHAHAHHAHAHHAHAHAHAHAHHA

And also?

HAHAHAHAHAHAHHAHAAHA

Ha.

I don’t know who at GE came up with this idea, but I would like to buy them a drink.  Or two.  And then I want to drag them into my kitchen and make them teach me how to WORKOUT!  USING NOTHING BUT MY STOVE! AND REFRIGERATOR!

And then I’ll buy them another drink and convince them to replace my dishwasher.

Do you know the funniest part of this whole promotion – I mean, besides Alison Sweeney doing fridge curls on camera?

I actually considered for a moment buying the DVD.  Oh, yes, you can buy the DVD.  I mean, I do have a kitchen and a desperate need to firm up…

Yeah, OK.  Back to watching the video and laughing hysterically.

While you can buy the DVD, the point of this whole campaign is to promote GE’s stainless steel appliances.  Starting now (OK, probably earlier than now), you can buy GE Stainless Steel Appliance for the same price of their regular appliances until July 6, 2009 at participating retailers.*

I am not (knock on wood) in the market for new appliances – but if I was, I’d be lying if I said I wouldn’t be all about making it look like I had spent money on fancy, schmancy stainless steel ones without actually having to spend more money.

If you, on the other hand, happen to be in the market for new appliances, you can find out about GE’s stainless steel promotion here.

Now, on to THE PRIZE!

GE is not, unfortunately, letting me giveaway appliances.  And if they were, I would probably rig the contest so my cat won them.  Because I am ethical.

Instead, GE is letting me giveaway a REALLY FANCY YOGA MAT AND CARRIER.

Which is totally just as awesome as a dishwasher in some circles.

HOW TO WIN THE FANCY GE YOGA MAT AND CARRIER:

>>Leave a comment telling me what at-home exercise you do.

>>You must comment with a valid email address because that’s how I’ll notify the winner.

>>Contest (and comments) will be open from now until midnight EDT on Friday June 22 June 26.

>>Winner will be chosen at random and contacted via the email address they used to enter.

>>GE (or someone who works for them) will be responsible for sending out your prize.  Lucky, you.

Ready, set, go**….

*And no one paid me to say that.  Which is so sad, because look at how awesome that sentence was.

**I love how I am creating all of this drama!  And excitement!  And anticipation!  For a yoga mat!

Posted in Health and Fitness Products, Things For The Home Tagged: contest, GE, marketing, marketing campaign, new appliances, stainless steel appliances, strong as steel, workout, yoga